TRAP & NAP

More than a clothing brand, Trap & Nap is a lifestyle—born at Burning Man, raised on the streets, and forged after hours.

Trap & Nap is for the ones who hustle hard and nap harder. For those who chase down fantasies, live for memories and move through life unapologetically. 

Raw and unfiltered. True to its origins. Loud without asking permission. Just like you.

OUR STORY

Trap & Nap began in 2023 while brainstorming a name for a Burning Man camp founded by a group of longtime friends who wanted to bring their own culture into the desert. Rather than recreate what already existed, the goal was to build something that reflected the music, art, energy, and late-night chaos that had shaped us long before arriving at Black Rock City.

The name was born from two opposite yet complementary personalities—a brother-and-sister duo. One embodied the hustle: the entrepreneur, the grinder, always chasing the next opportunity. The other represented the laid-back spirit: the jokester who reminds you to slow down and actually enjoy it. Together, those two energies became Trap & Nap: ambition and ease, work and play, chaos and recovery. The yin and yang at the heart of the lifestyle.

As the camp found its identity, so did the brand. What began as a temporary city in the desert became the foundation for a streetwear label shaped by culture, creativity and lived experience.

This isn't merch. It's memories and fantasies made material.

ABOUT THE ARTIST


Artist and designer Taylor Reinhold is the creative force behind Trap & Nap's visual identity. Known for his large-scale murals and distinctive logo design, his work spans graffiti, art curation, immersive installations, fashion, and visual storytelling.

For Trap & Nap, every graphic begins with a story—whether it's a candid photo, an endless night or a bad decision with great consequences. Those moments are layered with influences from graffiti, music, cinema, and street culture to create artwork that feels both personal and universal. Every design is created exclusively for Trap & Nap and can't be found anywhere else.